Multimodal distribution Terminal in Bristol back Britain’s brand
Companies should use their British identity to their advantage when doing business around the world.
International export has been a major talking point between businesses recently. Trading overseas opens up new markets worth millions of pounds which would not only help Britain’s economy and British companies but would also positively effect international finances.
This was a key message from a round table discussion on international trade, which was hosted by TheBusinessDesk.com.
While those taking part agreed that understanding the nuances of different markets was vital they also stressed that did not mean leaving their British roots behind completely.
The discussion, in partnership with DLA Piper and RSM Tenon, saw leading figures from businesses trading overseas talk about the major issues they have faced with specialist advisers.
By using our British identify when trading overseas it offers consumers the chance to buy something they would not be able to normally in their local markets. This is not to try and use the Union Jack as a new imperial stamp, but to offer global customers a unique selling point in an international market.
Managing director Stuart Paver said ”People don’t look to brands specifically [in India] but they want something different to what they can buy in the local market.”
As British companies expand into international markets, the UK will benefit, bringing prosperity to the island as a whole.
Expansion, investment and growth go hand in hand, so what helps the UK helps the small businesses, the budding investors and citizens infrastructure.
Warehouse and distribution premises are the first to benefit from economic generation and are therefore set to stay in high demand.
Source: The Business Desk